Saturday, June 22, 2013

Shots! Shots! Shots!



Shots! Shots! Shots!

Let's drink!

We Americans love to round-up and have drinks together at parties, sporting events, bars and night clubs. Yet a common myth shared among us revolves around the idea that going out to socialize with alcoholic beverages will increase the good time we're having. Of course, we do have good times sometimes, but sometimes we don't because we drank too much. The myth - binge drinking leads to[1] shown in liquor commercials are such complete reversals from actuality that it can be dangerously misleading, especially to one specific gullible group - young people.   
more fun - is set into our minds. Alcoholic beverage companies invest millions in tempting ad campaigns that draw us to their phony blueprint for having a great night on the town. The most vicious of these ads are the ones for hard liquor that show young adults taking shots. The visual metaphor portrayed in the liquor commercials is a complete contradiction to the actual experience of drinking shots. When broken down, the signifieds

Clarification

Shots are 1 - 1.5 ounce portions of liquor or liqueur[2] poured into small glasses and consumed with a group. There's often a toast, celebration, or other silly gesture that suggests a reason for doing shots. Shooters, or bombs, which are concoctions made from a mix of not only liquor and liqueur, but also a sweet, sour, or energy drink, are also considered shots.

Mixed drinks, beer, and wine are not shots.  

Nothing Good Ever Happens After Shots

liquid courage leads to liquid stupidity
and lures laughing liquid lovers
into a night of sea-sick sex
and a morning of regret

Drinking too much is a lesson that's never learned. As a man in my mid-thirties, I know my struggle with the illusion of control when drinking is shared with many my age group. Judging the level of one's problem with drinking is not my point here. My intention is to present what I believe to be a common debacle when drinking with friends.

Does this sound familiar?

You want to go out, but you have important things to do tomorrow. You think that if you just go out for a little while, and not drink too much, you'll be fine. So, you talked yourself into it. You're out! You're having more fun than you thought you would. Then some jerk asks, "Wanna do a shot?" Your response is, "Ahhh . . . ." Yet the times you should have said, "no," you didn't. And the following day feels like torture - the culprit - the shots.  

Depth in Liquor Ads

Roland Barthes explains in "Depth Advertising" and in "Saponids and Detergents" how laundry detergent ads con us into a grandiose concept of soap (Barthes 2012). We watch kids spill drinks, slide in mud, and even cut themselves, leaving treacherous stains on their clothes. Mom comes to the rescue and does the laundry. Then we see a graphic illustration of miraculous stain fighting molecules killing their way through cleaning the garments. Finally, mom pulls the clothes out of the dryer, gives 'em a big sniff - ahhh - that's fresh!

Barthes's depth concept can be seen in liquor ads in two distinct areas: the people drinking and the liquor itself. The people in liquor ads are always attractive, well-dressed, clean-cut, sophisticated, and engaging. The drinkers are always out with the opposite sex, they're laughing, and they're engaged in some physical activity like dancing or a game. No one ever looks unbalanced, dizzy, or intoxicated. The patrons are having the time of their lives! Romance is insinuated in many of these commercials as well. All of this, of course, is a total contradiction to the reality of doing shots - cut to - praying to the porcelain god.

Like the people in liquor ads, the liquor itself is also depicted as neat, clean-cut, clear, icy-cold, and pure. It's poured into glasses slowly, it's sexy, it's premium. It's ostensibly not at all like what is actually foreshadowed after doing shots - the frothy, chunky, and vile hue of puke.

Examples

The "Power and Cool" resemblance in 1800 Tequilacommercial with Michael Imperioli










The active cutie runs around, meets different men, and then meets her friends in the Smirnoff Sorbet commercial


Tough guys bond in the Jagermeister commercial










A group of friends set to have the perfect night with shots of tequila in Jose Cuervo Silver commercial
   








Word count = 827
Works Cited
Barthes, Roland. Mythologies. Hill and Wang, 2012.
Chandler, Daniel. Semiotics: The Basics. 2nd. Routledge, 2007.
Filippone, Peggy Trowbridge. About.com. 2008. http://homecooking.about.com/od/cookingfaqs/f/faqliqueur.htm.






[1] One of the two concepts of a sign as it's explained in the Saussurean model (Chandler 2007, Ch. 1).
[2] Liqueurs, also referred to as cordials, are sweetened spirits with various flavors, oils, and extracts. Liqueur alcohol content can range from 15 to 55 percent. Rum, whiskey, brandy, and other liquors can serve as a base for liqueurs. Cream liqueurs have cream added (Filippone 2008).

Saturday, June 1, 2013

Go Long for a Turducken



Go Long for a Turducken

Thanksgiving is certainly America's heaviest holiday when it comes to food. Turkey, ham, stuffing,
provided by NFL.com
mashed potatoes, gravy, green bean casserole, cranberry sauce, wine, beer, scotch, etc., all makeup the typical spread for our beloved national tradition. The eating and napping takes place all day long, while the entertainment usually consists of yelling at family members and yelling at NFL referees on TV. Indeed, there can be no Thanksgiving without food, family, and football! And it's the watching of football that introduced to me and to the rest of America - the main course of all main courses - the ultimate Thanksgiving centerpiece - the TURDUCKEN.

Recipe

Turducken is a grandiose trifecta of bird. It's the ultimate triple-foul. It's a chicken, stuffed into a duck, stuffed into a turkey! The whole thing is deboned, sown up, and baked with six drumsticks lined around the sides. Some versions of this ginormous meat sack even include stuffing and mashed potatoes baked right inside. It's rumored to have originated in New Orleans. The Turducken takes ham, rump-roast, lasagna, and even suckled pig to task. Nothing tops the Turducken!   

The Breakdown

Turkey is the lead-meat in the Turducken. Its average price at the grocery store is about $1 per pound and a typical Thanksgiving turkey costs about $30. It’s a common main course for both Thanksgiving and also Christmas. Sliced turkey at the deli is popular and usually costs about $8 per pound, which is priced similar with roast beef and above the cheaper ham and bologna. Turkey is versatile - recently, turkey burgers, turkey bacon, and turkey sausage have all become popular because of its looks, taste, and healthiness. One could argue that turkey's popularity, health benefits, and national background make it the true #1 American meat.

Duck is the middle-meat in the Turducken. It's about half the price of turkey. It's a common game-bird in American and other parts of the world. Duck is moist and oily and is more of an acquired taste for most people than turkey or chicken. In both holiday stories A Christmas Carol and A Christmas Story, duck is settled for because turkey was too expensive and was not available on a Chinese food menu.

Chicken is the end-meat in the Turducken. It's the cheapest of the three. There is virtually no culture in the world that does not incorporate chicken as food in some way or another. It may be the most popular meat on the planet. The taste of chicken is so common and accepted that the cliché, "tastes like chicken," suggests that it's the flavor that all other meat is compared to. Kids love chicken! Chicken tenders, chicken nuggets, and chicken fingers are on every kids menu, in every restaurant from coast to coast.

Conclusion: The Object Value of Turducken[1]

1. Functional Value

A Turducken is huge and will serve a lot of guests. The fact that the lesser liked meat - duck - is sandwiched in between the more popular turkey and chicken, suggests that most people will probably not detest to trying it. Announcing that you're having a Turducken for Thanksgiving will get a lot of people talking; thus, you'll be bound to having a lot of people over if that's what you want.

2. Exchange Value

The cost of a Turducken is going to be high. Not only are there a lot of heavy ingredients but also the preparation is too complex for the average cook. One will most likely have to get a Turducken made for them or invite a sous chef over to handle the job.

3. Symbolic Value

Turducken certainly symbolizes an American holiday feast. Each bird has a slightly different price value and when mixed together this signifies the complete circle of American social classes: the rich, the middle-class, and the poor. We Americans like to stuff things into things. The Turducken is the melting-pot of main courses.

4. Sign Value

The MVP of the Fox Thanksgiving Game gets to eat the first drumstick from the official NFL Turducken. It's a sign of winning! The year your family joins-in and has everyone over for Turducken will be the Superbowl of all Thanksgivings.

Sources



Jean Baudrillard's Four Principals of Object Value
  
Word count = 706


       



[1] Jean Baudrillard's Four Principals of Object Value

Saturday, May 11, 2013

Tuesday, April 30, 2013

My Trip Back to Arizona: The Visit to Meet My New Nephew



I find it strange that of all the places in the US, I’ve been to Phoenix, Arizona on more than one occasion and have spent a lot of time there. As a guy who grew up and lived all of my life in Baltimore, Maryland, the Valley of the Sun seems out of the way to me. It’s a place that’s mentioned on the Golf Channel as having many great courses to play on, or on ESPN as the home of spring training for many west coast MLB teams. But it’s way out there! When I fly Southwest, as I sometimes do, I stare at the cocktail napkin, which shows all of the cities that the airline services. I gaze over the map and think about all these unknown places: there’s Little Rock, there’s Oklahoma City, there’s El Paso, there’s Albuquerque, and there’s Phoenix.
“Will I ever go there?” I wonder.
Undoubtedly, I will see some, and some I won’t.
But I sure got to see Arizona! Back in 2008, I started a job as a claims adjuster for Progressive Insurance. They flew me to – Phoenix - for a set of two week trainings. Out there, I met a gang of interesting people from all over the States. We hung out and had drinks in Old Town Scottsdale, hiked a trail on Camelback Mountain, went on a Pink Jeep tour of Red Rock State Park in Sedona, and I also played basketball at rec-park near our hotel. But the game of hoops turned out to be a bad idea, as I badly hurt my knee trying to be a hot-shot. The torn meniscus and torn ACL forced me to suspend training for the moment. I had to fly back out to Phoenix, for a third time, two weeks later to finish the process. I had a true life experience in a faraway town. Some of it felt like spring break, and some of it felt like a root canal. The knee injury continued to cause complications, and the claims job turned out to be the wrong fit. I worked at Progressive Insurance in White Marsh, Maryland for fifteen months – the only positive experience was the time I had while training in Arizona.
Five years later, Phoenix would come into my life again. My youngest sister, Erin, moved to the site of my old stomping grounds and started a family. Her boyfriend, Allen, landed a promising job in the area, so they relocated from Maryland to Arizona. Their first baby, Walter Jan McWilliams (the middle name is after me), was born March 24, 2013. His arrival warranted another trip to desert. I find the situation to be coincidence. This place, on the opposite side of the country, which formerly meant nothing more than a wondrous spot on a map, was now a part of my life and my family. I was excited to book a trip back to see the old red rocks and cacti. Most importantly, I was stoked to see the baby - my new nephew - Walter.
A lot of things were already working in my favor this time around. A hook-up that I have with my dad’s timeshare provided an excellent place to stay, The Orange Tree Golf Resort, was ten minutes away from my sister’s house. Years of disciplined spending with my credit card earned me enough points to reserve a rental car at virtually no cost. The roundtrip airfare, from BWI to PHX and back, hardly set me back. Throw in a tee-time on the golf course, a revisiting to Old Town Scottsdale, pool, Jacuzzi, tequila, and plenty of chips and salsa, and this was not just a family gathering – it was a much needed vacation! It would be all play; no work.
Observing my belongings laid out on the bed, one might call me a careful packer. I am. Sometimes I over-think things, but I’ll take that over being unprepared. My chief advice on packing – don’t procrastinate. Start thinking about your trip at least a day or two ahead of time. Think about what you’ll need and start getting it together. If you’re from the east coast like me, the desert can be hard to get used to. You’ll need to consider the hot sun and dry air when picking out clothes and choosing hygiene products. I thought of everything from Alka-Seltzer and Pepcid AC for relieving the morning burn from the chips and salsa (and tequila), to the Zantac that might come in handy if the local cactus flower blazes-up my allergies again, and finally my golf glove and knee brace for hitting the links. Thorough planning for trips like these is not obsessing – it’s smart. I felt confident - this trip was going to be smooth.
When I left Baltimore, it was on a slightly warmer end to a long week of cold and rain. Cut to driving out of Sky Harbor airport in my rental car, it’s sunny, warm, and there’s no trace of humidity – a real delight for east coasters who come out west in early spring. The late afternoon arrival was perfect for my ride to the resort. Clearly seen in the peak of daytime were sky-scraping palm trees, bristly cacti, and dusky mountains. The pop radio station that was tuned-in when I started the car did not play a single song that I recognized, but I didn’t care. The tempo of the mainstream synthetic beats went along with the situation. For me, traveling, rental cars, and checking into different places always feels luxurious, and it’s the only thing that takes my mind off the daily humdrum.
Things are so spread-out and flat in Arizona that it was hard for me to find the Orange Tree even though I used a GPS. The resort is so colossal that I didn’t realize one could enter through any of its repeated gateways off of the main road. After yielding to several easy-going golf carts, I pulled up, checked in, and got my key-cards. I used little time to dump off my stuff, take a quick shower, and text my fam, “on my way.” It was time to go see the little guy.
A few quick knocks, then I walk in through the unlocked door.
“H-e-y-y-y,” I shouted.
“H-e-y-y-y! You’re here!” they all shouted back.
Erin, looking super-relived from post pregnancy, walks up, gives me a hug, and one-by-one introduces Allan’s family who also came to visit. I did my best to match names with faces before receiving a short pass of the baby. I felt more comfortable sitting down to hold the little football sized person. He’ll never remember that he was once small enough to be passed around to everyone and to have his diaper changed on the coffee table. But he’ll see pictures of it! Babies are the star athletes of winning everyone over and creating excitement while sleeping. I sat and he snoozed in my arms for a good while.
It was the start of a great night for seeing baby Walter, meeting new people, and enjoying a southwest style cookout. After things started winding down, when it came time for me to head over to my room to start winding down as well, a better idea came to mind. I was not tired and could go for a few more beers. It was time to hit Old Town Scottsdale while I had the chance.    
I parked, strolled around Old Town, and took in the desert night air. The evening sky changed from dark blue, to magenta, and finally to pitch black and speckled with more stars than one usually sees in an urban area. I love the desert at night – there’s something exciting about it. It also feels cozy. The pavement, rocks, and other solid surroundings soak in the energy from the sun during the day. Then at night, radiated heat goes together with a cool desert breeze. It’s quite special.
Walking alone and dodging the groups of college kids who were out partying, I made my way to Cien Agaves, which means one hundred tequilas in Spanish. The small Tex-Mex cafĂ© was one of the favorite hangout spots for the old Progressive group and me. A cerveza, tequila, two chicken tacos, and chips and salsa hit the spot – while a friendly chat with one bartender also made me feel welcome. The young dude told me about one of his wild nights.
“I had one of those mornings where you wake up in some girl’s apartment and you don’t know how ya got there,” he said smirking.
“Sounds like a good night,” I replied with an inquisitive tone.
“Nothing happened with her. But it’s a good story!” he said.
“Undoubtedly,” I thought while remembering a somewhat similar night that I had right there in the same bar, five years ago, with an attractive and very friendly brunette. An evening of cool conversation and pleasant flirting led to some interesting suggestions for ending the evening. But I had to make a judgment call. It was the second night before the third morning of training for a new job that I didn’t want to sacrifice. So I ended up in the same condition as my bartender buddy – rain delay.
Cien Agaves closes up earlier than other hot spots in Old Town so I paid my check and went next door to Patty’s – a rowdy college hangout. The loud music, young crowd, and goofball dancing had me thinking that this may not be my kind of place until I spotted two pool tables in the back. I decided to get in on the action. A band of laid-back temporary friends made for a nice time. One of them, a stunningly-gorgeous blond in a blue dress kept the guys and I quite entertained. The fellow she was with, and her pool partner, didn’t seem to mind while she lightly flirted with the opposition. Her strategy of playful staring and light brushing up against me made for a tricky round of billiards, but it didn’t sidetrack my performance. My partner and I went something like 10-2 together. Starting to feel tired from the long day, I told my teammate that the next game will probably be my last.
Yet after each of our wins he insisted, “One more game, one more game.”
We closed the place down, I was exhausted but glad I was talked into staying – it was an awesome night. I rehydrated, walked-off my buzz, and made it to the car then back to my room to officially call it a night.
The next day was used for some more sight-seeing. Erin, Allan, my mom and I decided on a drive to Cave Creek – on the outskirts area of north Phoenix. There we took in the desert scenery, browsed some unique southwest thrift shops, and had Walter’s first dining-out experience at El Encanto. The open-area southwest-style restaurant was perfect for Walter’s first time out. The atmosphere was calm and there was lots of space. A pond of ducks, centered in the dining area courtyard, provided a show with our meal. The birds quacked and chased each other while we ate fajitas and shared a pitcher of beer.
“There’s nothing like this in Baltimore,” I thought to myself.
A picture I took of Erin happily holding Walter at our table by the water is my favorite shot of the trip.
The last adventure of my trip takes place on holes one through eleven. The breathtaking Orange Tree golf course deserved better than the level of game I was about to display. My companion for the evening was John, Allan’s brother-in-law. He made me feel much better about my teeing up performance by showing up with absolutely no experience – it was his first time playing golf. We shanked out way through the links. I gave John a few pointers, and he slowly started to show improvement. The promising signs showing that he was catching-on to the game had me worried that he might start playing better than me. Luckily, one of the staff members scooted by to inform us of a situation.
“You guys are holding the whole dang course up!” he said laughing, “Why don’t ya skip the next hole!”
“We’ll skip two,” John assured him and we zoomed away.
The change of pace offered me the right moment for suggesting that we quit while we’re ahead (and before John starts playing too good).
The remainder of my visit was filled with breakfasts, lunches, and dinners with the fam and holding time with Walter. I got as much as I could before I had to depart. He slept with his stomach on my chest - not knowing anything – except – he was in good hands. My repacking was automatic; my mind was free to live in the moment for a change. The drive to the airport was infused with feelings of fulfillment. I thought about all that had changed. My sister had successfully expanded our family, and she helped me to expand on my memories of a place and a time that circumstantially means a lot to me.


[The End]   

Sunday, April 14, 2013

Annotated Edition of Passages - Ireland

I believe I'm getting the hang of this writing how other writers write thing. This latest paper - Annotated Edition of Passages - Ireland - was the big fish of my spring 2013 semester, and now it's out of the way! I feel a great sense of accomplishment with this one.

Professor Portolano instructed the class to find three passages of writing for an analysis of writing styles and writing tools. My success comes from being picky about my passages. I finally decided to go with an anthology of travel writing about Ireland that I found on a website that Professor Portolano suggested called Byliner. I'm so glad I went to this site to get my passages. Not only did I learn a lot from this exercise but I also enjoyed the reading. It reminded me about my trip to Ireland. I learned a lot about writing styles, writing tools, and travel writing. I will certainly dip in to this genre more often - probably on my next trip!